Southwest Airlines Vowed

Even as air travel continues to rise, airlines are fighting to stay solvent.

They are doing everything possible to maximize income on each flight.

Many are resorting to one of the most tried-and-true techniques in the book: overbooking flights.

It's a risk that usually pays off. When it doesn't, Southwest Airlines maintains its reputation as 

America's least dependable airline while simultaneously doing something no business should do. 

It makes its customers pay for its mistakes, despite the fact that 

Southwest promised to implement a no-overbooking policy in 2017, according to CBS News.

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