It is planned to reduce the quantity of nicotine in cigarettes sold in the US to negligible or non-addictive levels.
A aim of President Joe Biden's administration, the White House outlined ideas that might significantly lower cancer fatalities.
The tobacco industry, though, is probably going to oppose the proposal.
According to the Centers for Disease Control and Prevention, smoking continues to be the nation's greatest cause of mortality, accounting for 480,000 deaths annually (CDC).
In tobacco products, nicotine is a highly addictive "feel good" substance.
The US FDA announced plans for a proposed product standard that would "finish" several other tobacco products and set a maximum nicotine content for cigarettes.