Rob Walton, a Walmart heir, is likely to take up the Denver Broncos football franchise for about $4.5 billion, putting the team in his family's hands for decades.
Walton's daughter Carrie and her husband, Greg Penner, will be part of the ownership team, according to the publication.
If the Broncos are sold for $4.5 billion, it will instantly become the most expensive sports franchise transaction in history.
When Joe Tsai bought the NBA's Brooklyn Nets for $3.2 billion in 2019, he set a new record for the most expensive sale.
Billionaires Josh Harris, Jose E. Feliciano, and billionaire mortgage mogul Mat Ishbia are all fighting for ownership of the team, although none of them come close to Walton's fortune.
"If Walton wants the Broncos, he can have them," a financier told Forbes. According to the report, Walton is worth $59.1 billion.